Could we be accused of being a wee bit proud of the Classics list?
You could say that. We've splashed our claims all over the streets.
However, not all our authors are keen on our advertising approach ...
'Dammit, old chap. I hit the jackpot with Blofeld, the Spangled Mob were as villainous as they come, but no 007 in your heroes? The fillies would choose Bond over Copperfield any day…'
'Darlings, how fabulous to have outdoor advertising for me. After all, one must have something sensational to read on the bus.'
'Workers of the world, unite against the capitalist forces of Penguin's advertising campaign! Steel yourselves against all PR offensives! Resist the dark lure of gimmicks, discounts and buy-one-get-one-half-price offers! You have nothing to lose but your cash!'
'Ahem, one hopes one's literary creations will continue to be well regarded. But in a most modern age such as your own, ahem, I should never have expected Becky Sharpe - dear little creature that she is - to still be considered a minx.'
'Yes! But the marketing can only be underground - so the eyes of the rats gleam in the gloom and the long, dark, filthy tunnels echo every noise. A vicious campaign that tingles the spine and chills the heart - I can see it now!'